Please use this identifier to cite or link to this item: http://hdl.handle.net/11452/25537
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dc.date.accessioned2022-04-04T10:48:27Z-
dc.date.available2022-04-04T10:48:27Z-
dc.date.issued2012-
dc.identifier.citationÖzdemir, E. (2012). "Gender and e-marketing: The role of gender differences in online purchasing behaviors". E-Marketing: Concepts, Methodologies, Tools, and Applications, 1, 729-743.en_US
dc.identifier.isbn978-1-4666-1599-1-
dc.identifier.isbn978-1-4666-1598-4-
dc.identifier.issn1466615982-
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-1598-4.ch044-
dc.identifier.urihttps://www.igi-global.com/gateway/chapter/66629-
dc.identifier.urihttp://hdl.handle.net/11452/25537-
dc.description.abstractThe increasingly widespread use of the Internet and the increasing participation of females in business have been significant changes leading to society today. As females have begun to have a more important role in business life, in addition to their crucial role within the family in the decision-making process of making purchases, they have had more financial independence. Additionally, the gap in Internet use in favor of males has also begun to narrow. This makes it necessary for e-marketers that carry out some or all of their transactions online to be fully aware of the effects of gender differences in online purchasing behaviors. This chapter consists of a literature review on the subject of Internet usage and online purchasing behaviors with a focus on gender-based differences. Accordingly, the aim of this chapter is to explore gender-based differences in Internet usage and online purchasing behavior and to suggest some e-marketing strategies for e-marketers. Additionally, this chapter provides a foundation on which to build future studies.en_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectBusiness & economicsen_US
dc.subjectComputer scienceen_US
dc.subjectCommunicationen_US
dc.subjectInformation science & library scienceen_US
dc.subjectInternet useen_US
dc.subjectSelf-efficacyen_US
dc.subjectAttitudesen_US
dc.subjectPreferencesen_US
dc.subjectPerceptionsen_US
dc.subjectAdvertisementsen_US
dc.subjectResponsesen_US
dc.subjectStudentsen_US
dc.subjectAnxietyen_US
dc.subjectChinaen_US
dc.titleGender and e-marketing: The role of gender differences in online purchasing behaviorsen_US
dc.typeArticleen_US
dc.typeBook Chapteren_US
dc.identifier.wos000419456400045tr_TR
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergitr_TR
dc.contributor.departmentUludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi/İşletme Bölümü.tr_TR
dc.identifier.startpage729tr_TR
dc.identifier.endpage743tr_TR
dc.identifier.volume1tr_TR
dc.relation.journalE-Marketing: Concepts, Methodologies, Tools, and Applicationsen_US
dc.contributor.buuauthorÖzdemir, Erkan-
dc.contributor.researcheridABE-6723-2020tr_TR
dc.subject.wosBusinesstr_TR
dc.subject.wosComputer science, information systemsen_US
dc.subject.wosCommunicationen_US
dc.subject.wosComputer science, interdisciplinary applicationsen_US
dc.subject.wosInformation science & library scienceen_US
dc.indexed.wosBKCISSHen_US
dc.indexed.wosBKCISen_US
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