Alternative strategies for gobal operations of organizations

Abstract

Nowadays, globalization (and internationalization) is accepted as a fact by both its proponents and opponents. Globalization influences all parts of our lives. As a natural consequence of this development, it has some considerable impacts upon organizations as well. The aim of the study is to present entrance alternatives for international markets and strategies that can be preferred by international organizations in an integrative way. Therefore, first, a basic framework will be drawn for globalization by the author. Then, as a part of globalization, alternative strategies of organizations in order to access new markets will be examined. The final section is allocated for fundamental strategic options for international competition.